ArpitGarg's Weblog

An opinion of the world around me

NDTV and the fight for TRP’s

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ndtv_advt.jpgI said this in the past and I will say in again, there is a cut throat race for TRP’s among News Channels. Earlier we saw Ravish Kumar doing a blank screen against the Channel that is getting TRP’s and now we see Barkha Dutt doing the same.

I don’t like Barkha and Arnab equally hence I will try to remain unbiased in my analysis. Why Barkha Dutt wrote what she wrote. From the days of Nira Radia tapes, which Arnab have used time and again to hit at paid journalists, Barkha Dutt have not been able to hit back. Barkha Dutt was the most prominent journalist to have been named in those tapes. No other News Anchor apart from Arnab went against these people. The rivalry was sown that very moment.

Slowly Arnab ate away the TRP’s and hence the Advt. revenue of other News Channels. NDTV was a major casualty in this. Low TRP means less money. Therein lays the sudden outburst. It does not lie in Arnab shaming her for Radia tapes, it does not lie in pointing out Hafeez Saeed naming her as a well wisher, and it does not lie in calling her anti-national. It lies in the TRP and the money.

That Barkha Dutt has to write a blog to put forward he point of view is a sign enough as to how many people watch her show. Few years back she was the one who used to set the primetime news agenda. Nowadays hardly anyone watches her show. It is the frustration. Arnab would be grinning ear to ear. He likes any and all publicity. If people talk about his show, it is a win enough for him.

It’s sad to see a leading News Channel going down the barrel. But it happens with time. Some survive, some perish. I think Arnab’s success lies in the fact that he chooses topics based on what will get more TRP’s. NDTV and Barkha on the other hand have not been able to get out of anti-RSS, anti-BJP ideology and a lot of times end up losing TRP’s as they just can’t give prominence to News that goes against that ideology.

All said and done, the clash has the potential to bring out dirty laundry of media out in the open. And who would not relish it!

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Written by arpitgarg

July 29, 2016 at 4:49 pm

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