ArpitGarg's Weblog

Last 5 years have been really tough for Main Stream Media (MSM). MSM has always reveled in taking moral high ground and driving their agenda. It got TRP’s by maligning the political class. It fought for the injustice and got public support. “Media Pressure”, it was called. It reaped results and people were happy. In India, advent of AAP was also attributed to the unprecedented media coverage.

This emboldened MSM further and it began to think itself as king maker and agenda setter. However it was able to maintain the veil of neutrality. In reality everyone was driving their own beliefs and policies. Growth of Social Media removed this veil. MSM was found in bed with the same politicians whom it once stood against. People were left aghast.

So where does MSM go from here? Well, as far as I think, globally it has survived by becoming more political. And this should be the case in India too. We will see more and more news channels aligning openly with one or the other political party in lieu of patronage.

We will see political beliefs of media persons coming out in open. They will start flashing it more openly and not under the veil. This is what they have to do. This is what they will do. Social Media has called out their hypocrisy. Currently MSM is in denial and anger more. It is calling people names in return.

Soon we will see the Bargain/Depression stage, which will soon lead to Acceptance of the truth and coming out in open. MSM can survive only by shedding the tag of hypocrisy. The sooner they do the better. MSM will was/is/will be never neutral. Soon it will accept it.