ArpitGarg's Weblog

I grew up in an era when only Shahrukh Movies excelled at box office; others were relegated to a distant second, apart from occasional few. Now it’s the other way round. Chennai Express aside, there has been a string of duds from the ‘former’ megastar. It started from Don Line of movies, when SRK went from a mass hero to a multiplex one.

Still his movies kept getting initials (first weekend collection), which is driven mostly by star appeal and not by the content. But a string of movies backed by ‘loss absorbing’ corporate studios, has taken audience’s faith away from him. When Ra One bombed, there were murmurs but no one was deeply concerned. Even Aditya Chopra (Rab Ne Bana Di Jodi) and Yash Chopra (Jab Tak Hai Jaan) could muster mere hits with Shahrukh and not Salman/Aamir type of blockbusters.

More than Fan, I think what stamped the end of an era was Dilwale. Even with dream SRK-Kajol lead, it was beaten hands down by a period drama Bajirao Mastani, both released on the same day. There was a time when others planned their movies around SRK releases. It was saddening to see how SRK was forced to delay the release of Raees by a year and still struggled to find a solo Friday.

Some fans cited backlash against him for his intolerance remark, as a reason for failure; this until, mega success of Dangal. Aamir’s success showed that intolerance issue did not have public support and was just limited to political sound bytes. Road ahead for SRK seems tough mostly due to his failure to reinvent himself and the cult successes of Salman and Aamir.

Let’s see what Raees has in store for him and the audience. Don’t bet on a Sultan/Dangal type blockbuster.