ArpitGarg's Weblog

An opinion of the world around me

Sad reality behind ‘huge’ Arnab Goswami viewership

with one comment

arnab.jpgWhoever has watched Times Now, would be familiar with the Arnab’s rhetoric about Newshour being the most watched News Show. Indeed it is. But there is a sad reality hidden behind.

Newshour is the most watched English News Debate show. However the number the people watching this show is not more than 5-6 lacs in reality. It’s just that out of other such shows this is the most watched. Hindi News shows have more than 10 times viewership. Why is this show hailed then?

For most of the part it is his self advertising, telling about how great the show is. How big the crusader he is. And sad part is the per capita income difference between English speaking and non-English speaking Indian’s is too high. More so with people who have subscribed to such English News Channels.

It’s the per capita of his viewers which is high. Not the number of viewers. The much celebrated status and high advertisement rate of Times Now is much due to the economic divide that India faces today. Less people are More rich. More people are Less rich.

In our society since poor people don’t have much money, they don’t have much purchasing power. Which in turn eliminates them from potential TV viewer list. No TV channel wants people to see their show, if they don’t have money to buy products advertised. It’s the game of money.

Hype of TimesNow and Arnab Goswami is due to the purchasing power of his viewers. Who are less in quantity but more in monetary terms. This should not be much of a surprise given Top 1% owns more than 50% of wealth in India.

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Written by arpitgarg

March 9, 2016 at 3:26 pm

Posted in Media

Tagged with , , , , ,

One Response

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  1. The income inequality in India could be even much higher and which would probably get much worse under Modi
    http://www.dailyo.in/politics/modi-government-reforms-capitalism-reagan-free-market-voodoo-economics/story/1/6615.html

    Abhijit Bhattacharya

    March 31, 2016 at 2:42 am


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