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Posts Tagged ‘arnab goswami

Arnab Goswami is de-facto lead journalist now

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arnabgoswami.jpgI have been open about my views on Arnab Goswami. I hate his over the top approach which is driven by TRP’s rather than ideology. That he has taken yellow journalism to its darkest shade is something which I don’t like. But what I admire about him is he is not biased and caged by his political leanings. For him TRP’s come first, rest all is second. Hence he remains equally harsh on all political parties and leaders, unlike other well known journalists who are shamelessly biased towards Congress or BJP or Left.

I believed he was journalist in an English News Channel, which has limited audience in India and hence does not represent the popular view. For me he represented the view which urban elites liked to hear and hence provide TRP’s. Well let me admit I was right and I was wrong. I was right in saying he has urban elites as his audience, but what I failed to grasp was, these very people are the ones that define policies. His audience comprises of top notch of society. Judges, Doctors, Engineers, Teachers. His audience comprises of influential people, who lead the society.

When I say Arnab has a small audience, I mean in number as compared to 130 cr population. In comparison to other English News channels, his audience is obviously more.

Couple of incidents happened that made me realize the import of what Arnab and his audience represents. A judge recently appointed a lawyer to a case after he saw that lawyer in a Panel discussion on Newshour. How I came to know was, that same lawyer thanked Arnab for inviting him and getting him noticed. He did that on live TV during a subsequent discussion.

The next major thing was Narendra Modi interview. That an astute politician like Modi decided to give his first Indian interview as PM to Arnab speaks volumes of the strength of Arnab’s audience. The audience which is less in number but lists the Who’s who of Indian society. Arnab is right when he says he sets Nations News Agenda on Newshour. Everyone else just plays catch up.

For most elites of Mumbai/Delhi, news is what happens 9-11 PM on TimesNow. Arnab is the pied piper of urban India.

Written by arpitgarg

June 28, 2016 at 12:00 pm

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Sad reality behind ‘huge’ Arnab Goswami viewership

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arnab.jpgWhoever has watched Times Now, would be familiar with the Arnab’s rhetoric about Newshour being the most watched News Show. Indeed it is. But there is a sad reality hidden behind.

Newshour is the most watched English News Debate show. However the number the people watching this show is not more than 5-6 lacs in reality. It’s just that out of other such shows this is the most watched. Hindi News shows have more than 10 times viewership. Why is this show hailed then?

For most of the part it is his self advertising, telling about how great the show is. How big the crusader he is. And sad part is the per capita income difference between English speaking and non-English speaking Indian’s is too high. More so with people who have subscribed to such English News Channels.

It’s the per capita of his viewers which is high. Not the number of viewers. The much celebrated status and high advertisement rate of Times Now is much due to the economic divide that India faces today. Less people are More rich. More people are Less rich.

In our society since poor people don’t have much money, they don’t have much purchasing power. Which in turn eliminates them from potential TV viewer list. No TV channel wants people to see their show, if they don’t have money to buy products advertised. It’s the game of money.

Hype of TimesNow and Arnab Goswami is due to the purchasing power of his viewers. Who are less in quantity but more in monetary terms. This should not be much of a surprise given Top 1% owns more than 50% of wealth in India.

Written by arpitgarg

March 9, 2016 at 3:26 pm

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Brutal Lust for TRP’s and Downfall of Arnab Goswami

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arnabzakkaHalf the time I turn on news channels, I am witness to an advert as to how that channel is No. 1. How it beats others in a given time slot, event or what not. It is not about News anymore. News has taken a backseat. It’s about money, money, money.

As I wrote sometime back, Arnab Goswami’s triumph as per the advert rates backed by TRP’s, gave rise to an army of imitators. Each following his footsteps in shouting match, disrespecting panelists, twisting facts for making interesting story.

It was the day journalism kinda lost. Journalism is the business of News not Views, was a thing of the past. What it gave birth to was motivated news. And the worst kind of, “pick and choose” which story to run based on TRP it can generate.

But days of such yellow journalism are only few. Change has already started happening. Recent viewership of CNN IBN has left Times Now behind and it has come as a fresh whiff of fresh air. A new breed of news readers and anchors headed by Zakka Jacob, have brought a welcome change. Gone are the days of mudslinging and shouting slugfests.

I commend Zakka Jacob and team and would urge them to remain as they are. There will be temptations and pressure to go rogue and initiate a shouting match. But please don’t. Ethics and honor in journalism are hanging by a thread. Hold it together.

Written by arpitgarg

October 24, 2015 at 1:34 am

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