ArpitGarg's Weblog

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Posts Tagged ‘timesnow

NDTV and the fight for TRP’s

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ndtv_advt.jpgI said this in the past and I will say in again, there is a cut throat race for TRP’s among News Channels. Earlier we saw Ravish Kumar doing a blank screen against the Channel that is getting TRP’s and now we see Barkha Dutt doing the same.

I don’t like Barkha and Arnab equally hence I will try to remain unbiased in my analysis. Why Barkha Dutt wrote what she wrote. From the days of Nira Radia tapes, which Arnab have used time and again to hit at paid journalists, Barkha Dutt have not been able to hit back. Barkha Dutt was the most prominent journalist to have been named in those tapes. No other News Anchor apart from Arnab went against these people. The rivalry was sown that very moment.

Slowly Arnab ate away the TRP’s and hence the Advt. revenue of other News Channels. NDTV was a major casualty in this. Low TRP means less money. Therein lays the sudden outburst. It does not lie in Arnab shaming her for Radia tapes, it does not lie in pointing out Hafeez Saeed naming her as a well wisher, and it does not lie in calling her anti-national. It lies in the TRP and the money.

That Barkha Dutt has to write a blog to put forward he point of view is a sign enough as to how many people watch her show. Few years back she was the one who used to set the primetime news agenda. Nowadays hardly anyone watches her show. It is the frustration. Arnab would be grinning ear to ear. He likes any and all publicity. If people talk about his show, it is a win enough for him.

It’s sad to see a leading News Channel going down the barrel. But it happens with time. Some survive, some perish. I think Arnab’s success lies in the fact that he chooses topics based on what will get more TRP’s. NDTV and Barkha on the other hand have not been able to get out of anti-RSS, anti-BJP ideology and a lot of times end up losing TRP’s as they just can’t give prominence to News that goes against that ideology.

All said and done, the clash has the potential to bring out dirty laundry of media out in the open. And who would not relish it!

Written by arpitgarg

July 29, 2016 at 4:49 pm

Arnab interviewed PM: Others Journalists please accept with humility

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journalist.jpgEver since Arnab’s interview with PM aired, a lot of journalists are running scorned. Why Arnab, why not us, is their question. “Oh he was soft as butter”, one of them said. Others, who are not saying it so openly, are shooting from behind the cloak. “Arnab is PM’s spokesperson” to “Arnab sold himself” are other things I heard. My only request would be, please accept with humility. It’s not PM’s problem if we have 100 news channels today. He picked the English News channel with highest TRP to reach out to maximum people. Simple!

I remember a famous Hindi Channel Journalist ran blank screen to protest against Arnab’s diatribe once. It amazed me then. It amazes me now. If Arnab didn’t have the TRP’s on his side, the same journalist would not have protested then, others like him would not have been scorned now. It’s not the interview or Arnab they are miffed about; it’s about the TRP’s, the advt. revenue they are worried about. They suspect falling TRP’s for their own shows, which in turn amounts to less bonus and eventual cut in pay. I hope they be honest and admit this. If/when they admit this fact; I wouldn’t have anything against them. I have issue with their double speak and their hypocrisy.

Be honest; say that we are only scorned due to surging TRP of Arnab’s show and eyeballs that he gets. I had a lot of respect for ‘blank screen’ journalist, but since that episode, how the mighty has fallen. It’s PM’s prerogative whom to give interview to. Accept this with humility. In fact I would go a step further, had Manmohan given an interview to Arnab say 3-4 years back, there would not have been this hue and cry. Can you guess why? Simple, Manmohan couldn’t have brought so much TRP and eyeballs. Modi brings with him, the TRP’s and advt. revenue and hence the diatribe.

Sore losers are never respected.

Written by arpitgarg

June 30, 2016 at 1:02 pm

Posted in Media

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Brutal Lust for TRP’s and Downfall of Arnab Goswami

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arnabzakkaHalf the time I turn on news channels, I am witness to an advert as to how that channel is No. 1. How it beats others in a given time slot, event or what not. It is not about News anymore. News has taken a backseat. It’s about money, money, money.

As I wrote sometime back, Arnab Goswami’s triumph as per the advert rates backed by TRP’s, gave rise to an army of imitators. Each following his footsteps in shouting match, disrespecting panelists, twisting facts for making interesting story.

It was the day journalism kinda lost. Journalism is the business of News not Views, was a thing of the past. What it gave birth to was motivated news. And the worst kind of, “pick and choose” which story to run based on TRP it can generate.

But days of such yellow journalism are only few. Change has already started happening. Recent viewership of CNN IBN has left Times Now behind and it has come as a fresh whiff of fresh air. A new breed of news readers and anchors headed by Zakka Jacob, have brought a welcome change. Gone are the days of mudslinging and shouting slugfests.

I commend Zakka Jacob and team and would urge them to remain as they are. There will be temptations and pressure to go rogue and initiate a shouting match. But please don’t. Ethics and honor in journalism are hanging by a thread. Hold it together.

Written by arpitgarg

October 24, 2015 at 1:34 am

Posted in Media

Tagged with , , , , ,

What Times are Now?

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An unfortunate controversy erupted when a leading English Newsgroup published a not so subtle article about a leading actress. Without getting into the details of the write up, silence of the associated news channel amuses me. On all other issues, this TV channel is always here and Now.

Had it been a politician who would have made some unsavory speech; had it been a police head who would have issued a demeaning guideline; had it been some actor who would have made some politically incorrect observation, the channel would have raised hue and cry on primetime and rightly so. The primetime which it boasts have garnered highest TRP’s in the last 5 years.

But today all silence. It’s not an isolated incident. If you go to their website, you would see more of such obnoxious articles. Skimpy clad images of female models collated from across the globe. Explicit stuff posted at the very top, just to grab eyeballs.

Some of the headings with equally raunchy pics one finds there are, “Babes flaunt assets online”, “Bollywood babes unbuttoned”, “Hotties’ peek-a-boo moments”, “Celebs caught pantyless” and “Celebs’ oops moment!” I feel ashamed even typing them, but not the newsgroup which can do anything for money.

What I am afraid is that such acts leave the fourth pillar vulnerable to attack. In their lust for readership to plunder advertising revenue, they are ready to sell the very essence of news. I agree that these pics are collated from public domain but why plaster them on the news website?

I urge Press Council of India to take suo moto cognizance and issue appropriate guidelines. Now is the Time to put an end.

Written by arpitgarg

September 16, 2014 at 2:52 am

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